Children in Need India to broadcast Radio Four appeal on Thursday
CHILDREN'S charity Child In Need India (CINI UK) is calling out to the public to donate in its broadcast appeal on Radio four this Thursday.
The broadcast, first aired on Mother’s Day (March 18), will be repeated again on Radio Four this Thursday (22) at exactly 3.27pm.
It will be read by the charities patron Sir Mark Tully and aims to convince listeners to sponsor an Indian mother for £10 a month for 33 months.
The title of the campaign, 1,000 days to transform a life’, refers to medical research published in The Lancet (2008) which shows that the first 1,000 days of a child’s life, from conception, is the critical period for development.
A child which is given enough nutrition during its first nine months in the womb and the first two years out of it, stands a good chance of growing up to be a healthy adult.
Around 6,000 children die in India every day, the highest rate of infant mortality anywhere in the world, and women in India are 80 times more likely to die in childbirth than in the UK (Source: UNICEF 2009).
Most of these deaths are easily preventable with the most basic improvements.
CINI UK aims to change that using our experienced team of health specialists who work in some of the poorest areas of India but we urgently need the public’s help to extend the reach of our programmes.
CINI UK director Padma Moorjani said: “We aim to break the inter-generational cycle of poverty which condemns the children of poor families to a life of back-breaking labour from a young age, without education or hope for the future.
The cycle is perpetuated when they go on to have children of their own, often at a young age. Access to education for all children breaks this cycle because it provides them with the tools and the aspiration for a better life than their parents.”
CINI UK is the UK fundraising arm of an Indian NGO set up in 1974 to tackle infant and maternal mortality, as well as malnutrition and education inequalities.
You can listen to the appeal by visiting http://www.bbc.co.uk/programmes/b006qnc7
No Comments Posted yet
Do you have comments on this?